Jonathon Sweet, Editor in Chief of Professional Remodeler Magazine, features some of the lessons learned over the past four decades in the Chicago Home Remodeling market from Galaxie President, Bruce Pinsler.The article covers the company history and how they went from the marketing arm for Montgomery Wards, to a telemarketing firm, to the most recognizable name in Chicago as a full-service home remodeler.
Bruce talks about lessons learned and taking control of his company’s destiny by forging partnerships with media titans such as WGN and the Tribune and how he parlayed these into eventual partnerships with the Chicago Blackhawks, Chicago Whitesox and Chicago Bulls.A relationship that has earned his brand the title of Chicago’s Official Home Remodeler.
To read the full article, click here.
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